The project included:– Defining the visual tone, color palette, and brand mood– Creating content templates for new collections, product details, and lifestyle posts– Designing a consistent Instagram feed that feels warm, joyful, and modern
Result:A visually engaging feed that strengthens brand recognition and increases customer trust and interest in the collections

SMM Project: Visual Strategy for a Kids Clothing Brand

Created a playful and stylish visual strategy to showcase the brand’s personality and connect with parents seeking quality and comfort for their children

The project included:– Creating a soothing color palette and minimalist design style– Developing content templates for educational posts, tips, and personal insights– Structuring the feed to balance expertise with a personal touch
Result:A cohesive and trustworthy online presence that communicates warmth, professionalism, and psychological support — helping attract and retain the right audience

SMM Project: Visual Strategy for a Psychologist

Created a calm, empathetic, and professional visual strategy to reflect the psychologist’s approach and build trust with potential clients

The project included:1. Expert Positioning StrategyDefined the niche and target audienceDeveloped a clear expert image (focused on results, not just conversations)Established a confident, supportive tone of voice without over-softening2. Page Growth StrategyContent strategy: expert, trust-building and conversion-driven contentStructured funnel: awareness → trust → consultation bookingClear content logic and calls to action (without vague “DM if you feel like it” prompts)3. Visual StrategyDeveloped a cohesive visual conceptClean, professional visuals that reflect an expert - not a quote-based Instagram page4. Preparation for ScalingPage fully prepared for paid advertisingStrong and clear expert positioningA well-defined user journey leading to inquiries
Results:A cohesive and professional expert brandThe page functions as a service presentation, not just a social profileIncreased trust, clarity and structured growth(no random posting without a clear purpose)

SMM Project: Page Set-Up for a Psychologist

To position a psychologist as a trusted expert - someone clients feel safe investing their time, money and mental well-bein